Kaeru Ramen

El Salvador's first Ramen House

Immerse yourself in the perfect blend of Japanese cuisine and local flavors at Kaeru.

Our studio took on the exciting challenge of creating a distinctive brand identity for Kaeru Ramen. From conceptualization to execution, we meticulously crafted every element, including the restaurant's name, visual identity, and overarching vision. Our goal was to create a compelling brand that authentically captures the fusion of Japanese craftsmanship and local flavors.

We conceptualized and created a brand experience around the idea of cross-culture and collaboration: constantly working with local artists, chefs and restaurant owners to create a unique experience.


Creative Direction
Sam Portillo
Strategy & Creative
Alejandro Áviles
Defie Mazariego
Marcos Fustero
Guillermo Carcamo